Having the right digital marketing apps can make or break your business, whether you're a seasoned marketer or just getting started. Today, we'll look at the best marketing apps to help you with:


Social media marketing SEO

Design and creation of content

Data reporting as well as project management 


Some of these apps are free to use with limited features, while others require a monthly subscription.



Search Engine Optimization (SEO) Digital Marketing Apps


1. Semrush

Cost: Pro $129.95/m, Guru $249.95/m, and Business $499.95/m, with a free trial available.


Semrush is an all-in-one tool suite trusted by leading brands worldwide to boost their online marketing efforts. It offers a plethora of features, including on-page SEO, keyword research, competitor analysis, and social media management. With over 50 tools at your disposal, Semrush is a must-have for SEO enthusiasts.





2. Surfer SEO

Cost: 7-day money-back guarantee, Essential $69/m, Advanced $149/m, Max $249/m, Enterprise custom pricing


Surfer SEO is a content intelligence platform that helps you research, write, and generate SEO-optimized content. It includes a content editor and tools for auditing existing content. With add-ons like Surfer AI and Grow Flow, it's a comprehensive solution for content optimization.





3. Ahrefs

Cost: Free with limited access to tools, Lite $79/m, Standard $159/m, Advanced $319/m, Enterprise $799/m


Ahrefs is a popular SEO tool suite with features like site exploration, keyword research, site audit, and rank tracking. It even has its own search engine to understand search dynamics better. Ahrefs Academy offers valuable resources to improve your digital marketing skills.





4. Google Search Console

Cost: Free


Google Search Console is a collection of tools to measure your site's performance and search traffic. It provides insights into user queries, site visibility, and indexing issues. The training offered within the console helps optimize your site's search appearance.


Digital Marketing Apps for Social Media Marketing


5. Buffer

Cost: Free for up to 3 social channels and limited features, Essentials $6/m, Team $12/m


Buffer is a social media management app that makes managing multiple social accounts easy. It is compatible with other platforms like Facebook, Instagram, and LinkedIn. Plan, publish and analyze social media posts, and even create attention-grabbing content with an AI assistant.





6. Facebook Ads Manager

Cost: Free


Facebook Ads Manager allows you to set up and monitor ad campaigns on Facebook and Instagram. It offers detailed analytics and budget control, making it an essential tool for targeted advertising.





7. Sprout Social

Cost: Free 30-day trial, Standard $249/m, Professional $399/m, Advanced $499/m, Enterprise custom pricing


Sprout Social is a top-tier social media management tool that offers smart listening features to understand your audience and trends. You can publish, schedule posts, and track performance across major social platforms, including Instagram, Facebook, Twitter, TikTok, and more.





8. Ripl

Cost: 7-day free trial, Base Plan $8.33/m, Premium Plan $13.75/m


Ripl is a social video and content app that empowers publishers to create professional-looking content for Instagram, YouTube, and social media. With thousands of templates and advanced scheduling features, it's an ideal tool for captivating your audience.





Digital Marketing Apps for Content Creation and Design


9. Canva

Cost: Free with limited options, Canva Pro $10.99/m, Canva for Teams $12.99/m


Canva is an online design tool that allows you to create stunning visual content for social media posts, websites, and marketing campaigns without any technical knowledge. It offers a drag-and-drop editor, templates, stock photos, and more.





10. Grammarly

Cost: Free version available, Premium and Business plans with added functionality


Grammarly is a writing assistant that helps you create error-free, clear, and compelling content across various desktop applications. It offers features like grammar checking, plagiarism detection, citation generation, and an AI writing assistant.






Digital Marketing Apps for Data Insights and Reporting


11. Feedly

Cost: Free plan available, Pro $6/m, Pro+ $8.25/m, Enterprise custom pricing


Feedly is a valuable tool for tracking audience insights across the web. By inputting relevant keywords, Feedly AI highlights insights from blogs, newsletters, and news sites. This information is vital for shaping your online marketing campaigns.





12. HotJar

Cost: Free/up to 35 sessions, Plus $32/m up to 100 sessions, Business $80/m up to 500 sessions


HotJar offers website heatmap and behavior analytics, allowing you to understand user behavior and optimize your site. It provides heatmaps, recordings, surveys, feedback, and interviews to enhance user experience.





13. Google Analytics

Cost: Free


Google Analytics is a comprehensive platform for tracking website performance. It offers insights into visitor demographics, page views, sources of traffic, and more. The new GA4 version even provides data visualization tools for a deeper understanding.


Digital Marketing Apps for Project Management


14. ProofHub

Cost: Free trial available, Essential $45/m, Ultimate Control $89/m


ProofHub is a project management and team collaboration software that simplifies managing tasks, Gantt charts, calendars, discussions, and more. It's a fantastic tool for organizing your digital marketing campaigns.





15. Trello

Cost: Free plan available, Standard $5/m, Premium $10/m, Enterprise $17.50/m


Trello is a popular project management tool that uses boards to track tasks assigned to different team members. It offers seamless collaboration, allowing team members to add cards, comments, links, files, and images. 




FAQs


What is Semrush, and why is it essential for digital marketers?

Semrush is a tool suite that helps marketers and business owners improve their online marketing efforts. It includes features such as on-page SEO, keyword research, competitor analysis, and others.

It's crucial for gaining insights and improving organic traffic.


How can I use Buffer for social media management?

Buffer is a social media management tool that allows you to plan, publish, and analyze social media posts across various platforms. You can also use its AI assistant to craft engaging content and manage audience growth organically.


What makes Canva a valuable tool for content creation and design?

Canva is an online design tool that simplifies creating visual content without technical expertise. It provides a user-friendly drag-and-drop editor, templates, stock photos, and integrated social sharing capabilities.


How does Google Analytics help with website performance tracking?

Google Analytics offers in-depth insights into website performance, including visitor demographics, traffic sources, and more. The new GA4 version even provides data visualization tools to visualize website traffic by country through an interactive map.


What are the main features of ProofHub for project management?

ProofHub is a project management and collaboration software offering features like task management, Gantt charts, calendars, discussions, and more. It simplifies project organization and team collaboration, making it an essential tool for digital marketers.