In the ever-evolving world of online advertising, finding the right ad network to maximize your revenue is crucial for publishers. Adsterra, a well-established advertising network, has been making waves since its inception in 2013. With more than 30 billion monthly impressions served, it has become a go-to choice for publishers looking to monetize their traffic effectively. In this comprehensive review, we'll delve into the key points that make Adsterra a noteworthy player in the ad network landscape.
Adsterra's Diverse Ad Formats
One of Adsterra's standout features is its array of ad formats. Publishers can choose from various formats that suit their websites and audience preferences. Here are some of the ad formats offered by Adsterra:
1. Popunder Ads
These ads open in a new browser window behind the current window, ensuring maximum visibility.
2. In-Page Push Ads
Displayed as notifications on the user's device, in-page push ads are an effective way to engage your audience.
3. Display Banners
Classic display banners remain a popular choice for promoting products or services.
4. Native Advertising
These ads seamlessly blend with website content, providing a non-disruptive user experience.
5. VAST Video Ads
Pre-roll or mid-roll video ads that play before or during video content, capturing user attention effectively.
6. Social Bar
A unique ad type that can appear at the top or bottom of the page, featuring social media profiles or links to websites.
Adsterra's Offer Types
Adsterra caters to publishers with various payment models, ensuring flexibility and choice. These models include.
1. CPM (Cost Per Mille)
Publishers are paid for every 1,000 impressions of an ad.
2. CPA (Cost Per Action)
Performance-based payment model where publishers earn when users take specific actions like making purchases or filling out forms.
3. CPI (Cost Per Install)
Publishers earn when users install an app or software.
4. CPL (Cost Per Lead)
Publishers are compensated when users complete lead generation forms.
5. CPO (Cost Per Order)
Publishers receive payments when users make purchases on an advertiser's website.
Please note that when working with Adsterra through the AdSpyglass platform, the CPM model is the supported offer type.
Adsterra's Targeting Options
Adsterra provides an extensive range of targeting options, empowering advertisers to run highly successful campaigns. Some of the targeting options offered include:
1. Device Formats
Precisely target campaigns to specific device models, including mobile phones, desktops, or tablets.
2. OS & Browser + Versions
Target users based on their operating system (Windows, macOS, iOS, Android) and browser (Safari, Chrome, Firefox) preferences.
3. 3G & Wi-Fi Targeting + Carriers
Reach traffic worldwide via Wi-Fi or 3G across various mobile carriers.
4. Geo & Language Targeting
Tailor your campaigns based on geographical location and language preferences of your audience.
5. Frequency Caps
Control how often your ads are displayed to users.
6. Budget Caps
Set specific hourly, daily, or total campaign limits.
7. Day & Time Targeting
Schedule your ads to run at specific times and on particular days of the week.
8. IP Targeting
Target users based on their physical location.
9. Black- & Whitelists
Handpick the websites where your ads will or won't be displayed.
Adsterra's Payment Rules
Adsterra offers multiple payment methods, making it convenient for publishers to receive their earnings. Here are some essential payment rules to keep in mind:
Payment Methods
Adsterra supports various payment options, including Bitcoin, PayPal, Tether, Wire transfer, WebMoney, and Paxum.
Minimum Payout Amounts
The minimum payout amount varies depending on the chosen payment method, with values ranging from $5 to $1000.
Payment Processing
Adsterra processes payments twice a month, ensuring prompt payouts.
Hold Period
Earnings are released after a 2-week hold period once the minimum payout amount is reached.
Adsterra's Customer Support
Exceptional customer support sets Adsterra apart. The support team not only helps optimize campaigns but also provides valuable insights to enhance profitability. Multiple support channels, including live chat, Skype, email, and comprehensive help files, are available to assist publishers at every step.
Terms, Conditions, and Other Notes
Adsterra maintains strict terms and conditions to ensure the quality and safety of its network. Some important considerations include:
Site Quality Requirements
Sites must be complete with content and free from excessive advertisements.
Prohibited Content
Adsterra rejects sites that violate third-party rights, laws, or promote illegal goods or services.
Ad Fraud
Artificially inflating traffic counts is strictly prohibited and can lead to account suspension.
Adsterra's Referral Program
Publishers can benefit from Adsterra's referral program, earning 5% of the revenue generated by referred publishers for a lifetime.
CPM Rates
Adsterra offers competitive CPM rates, making it an attractive option for publishers. Here are some sample CPM rates for mainstream and adult content:
Mainstream CPM rates:
Adult CPM rates:
Pros and Cons
As with any advertising network, Adsterra has its pros and cons. Here's a brief overview:
Pros:
Diverse ad formats
Competitive rates with a low minimum payout
User-friendly interface
Responsive customer support
Back URLs provided for unsold traffic
Cons:
Strict content guidelines
Ad fraud concerns
Limited transparency in some areas
Final Thoughts
Adsterra emerges as a versatile ad network that accommodates websites of all sizes. Its diverse ad formats, competitive rates, and extensive targeting options make it a valuable choice for publishers. However, it's essential to adhere to their content guidelines and exercise caution in the face of potential ad fraud. Overall, Adsterra can seamlessly integrate with any website, offering a flexible and potentially lucrative advertising solution.
Maximize Your Ad Network Revenue with AdSpyglass
While Adsterra presents a compelling option, it's worth considering a broader approach to ad monetization. AdSpyglass allows you to connect with multiple ad networks, optimizing your revenue potential.
Here's how it works:
Experience automatic income increases of up to 100%.
Manage all your ads, including network ads and your own, through the AdSpyglass dashboard.
Access comprehensive statistics for in-depth analysis and informed decision-making.
Don't limit yourself to a single ad network; explore the possibilities with AdSpyglass.
To learn more and get started, Register for an Adsterra account.
In conclusion, Adsterra's impressive features and competitive offerings make it a prominent choice for publishers seeking to boost their revenue through online advertising. However, staying compliant with their guidelines and keeping a watchful eye on ad fraud is crucial for a successful partnership. With the right strategy and tools like AdSpyglass, you can maximize your ad network revenue and thrive in the dynamic world of digital advertising.
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